The   Bazaar   Voice

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Shoppable content: Definition, platforms, and examples

Audra Fields Social Commerce Strategist

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What is UGC? The complete guide to user-generated content

Lisa Maccagno Global Content Marketing Manager

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Understanding usage rights: A guide for online content compliance

Andrew Brzezicki Global Content Marketing Manager

Drive conversion

What is video commerce? Benefits, best practices, and examples

Simon Byrne Head of Digital Marketing + current Chairperson of our B:You LGBTQ+ ERG

Actionable insights

The modern e-commerce funnel: Strategies for conversion

Dan Pickles Head of Marketing, EMEA

Drive conversion

How to lower your customer acquisition cost

Laura Georghiou Global Customer Advocacy Manager

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Collect content

Creating buzz: The hidden benefits of untapped UGC

Lisa Maccagno Global Content Marketing Manager

Collect content

Why ratings and reviews are important for your business

Guylaine Cadorette Global Marketing Content Manager

Research

AI consumer research: 5 trends to know 

Lauren Venticinque Marketing Communications Manager

Actionable insights

How to reduce returns in e-commerce

Andrew Brzezicki Global Content Marketing Manager

Actionable insights

How to increase your add-to-cart rate

Ben Abiola Global Web Technologies Manager