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The guide to increasing conversions with retargeting marketing

Guylaine Cadorette Global Marketing Content Manager

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Personalized marketing: How to build a successful strategy

Ashlei Valles Partner Marketing Manager

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Product sampling marketing: When, why, and how to do it

Laura Staples-Otis Director of Product Marketing for Content Acquisition

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How to create (or revitalize) your own private label brands

Andrew Brzezicki Global Content Marketing Manager

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E-commerce checkout process: 12 ways to optimize the experience

Ben Abiola Global Web Technologies Manager

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Shoppable content: Definition, platforms, and examples

Audra Fields Social Commerce Strategist

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Long reads

What is UGC? The complete guide to user-generated content

Lisa Maccagno Global Content Marketing Manager

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Social media KPIs and benchmarks: What and how to measure

Lisa Maccagno Global Content Marketing Manager

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How to deliver a top e-commerce experience for customers

Guylaine Cadorette Global Marketing Content Manager

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What is a lead magnet? 10 effective ideas and examples

Ben Abiola Global Web Technologies Manager

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Privacy regulations: How to build a first-party data strategy

Lance Wright Vice President, Information Security & Privacy