A practical guide for social media professionals to drive engagement and commerce

When we’re deciding what to buy, we often look to the people we know and trust for their recommendations. Word-of-mouth marketing is valuable, but we don’t have to personally know someone to put stock in their opinion and trust it enough to make a purchase.

It’s why you consider how an item looks on the customer who actually bought it and shared a pic of it on Instagram — not just the model advertising it — before buying it for yourself.

The truth is, consumers are more effective in selling products than brands. And influencers and communities have become the centerpiece of effective online, offline, and in-store commerce.

Businesses need to seize the power of their customers’ authentic voices in order to stay relevant and continue to thrive.

Grab this e-book to learn:

• Why user-generated content is essential for your brand’s social strategy
• How to acquire shopper content and use it across social channels
• The importance of allowing consumers to shop (not just buy)
• How to evaluate and scale your brand’s shopper content efforts