Summary
Now Google has removed the ability to track third-party cookies on Chrome, we’re finally in a “post-cookie world”. This, combined with increased regulations around customer data, is going to cause some challenges when it comes to profiling customers.
One thing that’s clear is that losing cookies does not mean we can afford to lose personalisation. Not only does personalisation result in a better user experience, but it’s proven to increase traffic, conversions, and customer spend. So what now?
As well as discussing what the implications of cookie deprecation will mean for brands, we’ll outline the practical steps that can be taken to respond to this change.
The good news is that there are plenty of options. The even better news is that we believe that many of these options will provide much richer insights than relying on third-party cookies.
