Bite-size platform demo: shopper trends and real customer examples
Key takeaways
4 steps to UGC curation that can enhance the shopping experience
Live, real-time examples of the customer journey using Bazaarvoice solutions
Brand examples of successful campaign strategies
Emerging shopper journey trends (spoiler: social is the new search)
Summary
Today’s shopper demands the ability to discover, be inspired, understand products, and share their findings with friends. And user-generated content (UGC) is at the very center of powering this shopping transformation because you’re giving customers access to other people just like them. And shoppers buy more because of UGC.
Collecting, curating, and distributing UGC might seem like a lot of work for a small team, but it doesn’t have to be. And the many goals you can accomplish – SEO, drive discovery on social, and increase sales on your site and at retail – are now necessities for any brand, regardless of the size of your team (or budget).
Highlights
How does authenticity play a role in today's shopper journey?
Our research reveals that photos from real consumers influence a shopper's purchase decision because it's important to them to see the product in real relatable settings. This is insight is part of a larger trend that we're seeing in the marketplace: consumers are placing more trust in content created by fellow shoppers.
Upcoming events
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Leaning into better content to meet evolving customer needs
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E-book
Content strategy for lean teams
Let your content work harder for you - customer photos, videos, reviews (and more) can propel your product's visibility in the search engines and increase conversion on your product detail pages. Discover how to maximize your lean marketing team’s impact by tapping into the benefits of the creator economy.
Get the guide